The folks over at Breakdowncover.org have written an interesting blog post about 30 Of The Greatest F1 Battles. What’s particularly interesting to me, as someone who has only been really into Formula 1 since Japan 2007, is how few of the 30 are recent. In fact it’s actually a battle between Massa and Kubica from that very Grand Prix in Japan from 2007 that is the only representative from the last 4 years that I’ve been watching.
It had me trying to think of any I might add from the last few years and I have to admit that I am struggling to think of any. Does that mean that the F1 that I enjoy now is only a shadow of the excitement that the sport used to offer? There’s certainly been nothing from this season that would even get a sniff at a list like this.
The Winning Design
Well done to Melissa Nathoo (@honeybee85) whose design, with zip version, won the vote of McLaren fans worldwide and will be made into an official piece of Vodafone McLaren Mercedes merchandise and sold on the McLaren eShop. A big well done to everyone who entered a design and a thank you to everyone who voted and made this such a success. Also, a huge thank you to the McLaren eShop for involving both myself and reaching out to all the fans via Twitter and on Facebook. All three designs were well received and all topped the polls at one time or another over the course of the last week.
Social Media and Social Networking are phrases that companies love to throw around, but there are few that actually know how to use these channels effectively. McLaren have shown full understanding, in this and other projects, and that the insight and participation of fans and followers can be just as, if not more important, than that of the organisation themselves, at times. For me personally it’s been a fun and enlightening project, both for my own participation and also seeing the feedback and interactivity from other McLaren fans.
To see what started off as a Tweet in February, culminating in a McLaren hoody that can be bought by people around the world will be a very fulfilling journey. It seems very apt that the winning design features the ‘Back to Back World Champions’ logo, less than 2 weeks after Jenson Button and Lewis Hamilton scored McLaren’s first 1-2, since 2007, at the 2010 Chinese Grand Prix and McLaren proudly sits atop both the Drivers’ and Constructor’ championships.