Some time ago I teamed up with the team at McLaren eShop to run a hoody design competition and you can read all about the various stages of that here. Well, the day has come, and that hoody is now for sale over at the McLaren eShop. It looks fantastic, and a certain blog is even mentioned on the product page!
Congratulations to Melissa Nathoo whose winning design was the one chosen and has been made into this great looking hoody. What perfect timing too, now that summer seems to have disappeared for another year. Just look out the window and you’ll see it’s perfect weather for a hoody, especially one that looks as awesome as that.
Now all we need is a victorious weekend in Spa – come on McLaren, let’s get back to winning ways and show those Red Bulls and Ferraris what you’re made of!
The Winning Design
Well done to Melissa Nathoo (@honeybee85) whose design, with zip version, won the vote of McLaren fans worldwide and will be made into an official piece of Vodafone McLaren Mercedes merchandise and sold on the McLaren eShop. A big well done to everyone who entered a design and a thank you to everyone who voted and made this such a success. Also, a huge thank you to the McLaren eShop for involving both myself and reaching out to all the fans via Twitter and on Facebook. All three designs were well received and all topped the polls at one time or another over the course of the last week.
Social Media and Social Networking are phrases that companies love to throw around, but there are few that actually know how to use these channels effectively. McLaren have shown full understanding, in this and other projects, and that the insight and participation of fans and followers can be just as, if not more important, than that of the organisation themselves, at times. For me personally it’s been a fun and enlightening project, both for my own participation and also seeing the feedback and interactivity from other McLaren fans.
To see what started off as a Tweet in February, culminating in a McLaren hoody that can be bought by people around the world will be a very fulfilling journey. It seems very apt that the winning design features the ‘Back to Back World Champions’ logo, less than 2 weeks after Jenson Button and Lewis Hamilton scored McLaren’s first 1-2, since 2007, at the 2010 Chinese Grand Prix and McLaren proudly sits atop both the Drivers’ and Constructor’ championships.
The official McLaren eShop Twitter account (@McLaren_eShop) are giving you the chance to help with the design of the next piece of McLaren merchandise – a McLaren Hoody. With the cold weather that has been, and continues to sweep the world, this couldn’t come at a better time.
In a joint initiative with McLaren Fan Blog (that’s us!), McLaren has asked people for design ideas for the hoody. All you have to do is join up to Twitter, if you haven’t already, and Tweet @McLaren_eShop with your idea – remember to include #hoody in your tweet so that we can find your tweet easily.
You have until Wednesday 17th February to send your hoody design Tweet, at which point the best idea will be put to a vote. “We’ll translate highest voted ideas into designs and share them for a further, final voting” – as Tweeted by @McLaren_eShop last night. So, get your thinking cap on (maybe a McLaren cap?) and may the best design win!